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My Writings

Occasional writing on building things, side projects, and the internet.

May 22, 2026
AI confidence and the Dunning-Kruger effect The common Dunning-Kruger chart isn't the real one — and I see the same overconfidence pattern in leaders who read about AI but don't use it.
Apr 3, 2026
Trying, failing, learning, winning From a Southland farm and a Playstation to conversion optimisation — why iterative try-fail-learn-win maps onto software, experimentation, and (yes) new tools.
Nov 20, 2021
The Green Choice To buy a car or not, that is the question.
Jun 17, 2021
5 Favourite Things About Estonia Five things I love about living in Estonia — the MYOB culture, a nation that loves its trees, hapukoor, a booming tech scene, and friends who are cold at first but forever warm.
Aug 15, 2020
Play the way you're facing In football as in business, playing what's in front of you is a strategy for success.
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